Retailers operating in malls and shopping centers have always faced many serious challenges when faced with meeting all of the fixed costs of maintaining a “brick and mortar” operation. Leasing retail space in a prime location is expensive, and the more space that you have, the more that you have to pay for your utilities and other expenses. Not to mention that conventional retailers are facing increased competition from online sellers. That’s why it’s so important for retailers to find ways to squeeze every bit of revenue potential out of the square footage that they have at all times!
